Driving school poster

I designed a poster and a black and white flyer for Katembe Driving School, the first driving school in Katembe, a municipality across the Maputo bridge. The school had been opened for a few months in mid 2021 but there was little awareness and fewer conversions due to the pandemic. There were no marketing efforts. The flyer and posters aimed to create awareness and desire to enroll. At the end of the first month after printing the flyers there was increased interest and desire marked by a 41% increase in phone calls, and a 33% conversion rate.